Seasonal Greetings & Holiday Campaigns
Designed branded holiday greeting across multiple formats and occasions, produced for a regional corporate audience.
Client
Reach Group
Timeline
February - December 2025
Role
Tools
Context
Throughout my time at Reach Group, I was responsible for designing and producing branded holiday and occasion greetings across the calendar year.
From Ramadan and Eid to Emirati Women's Day, National Flag Day, and more, each occasion called for a cohesive visual package that felt celebratory and on-brand, without a detailed brief to work from. The prompt was typically just the occasion itself. The creative direction, format adaptation, and delivery were mine to own.
Outcome
I produced multi-format greeting packages across several occasions in 2025: animated for socials, structured for event templates, and polished enough for company-wide email signature deployment. This resulted in a consistent visual language for seasonal communication that could be turned around reliably each time.
Deliverables
Animated Social Media Greetings
Designed custom thumbnails for each video, developed to be visually relevant to the reel's topic while staying within the unified Reach Group identity. Each thumbnail was treated as its own small design problem.
Multi-Format Social Assets
Produced supporting social media graphics across formats to accompany each event greeting, adapted for different platform requirements such as company announcement printout, company-wide email signatures, and Whatsapp greeting.
Learnings
A a multi-format greeting campaign taught me things a one-off project never could:
Design from the start with flexibility in mind
An animated reel and a landscape email graphic aren't the same canvas, but they need to feel like they came from the same place. Building assets with format adaptability in mind from the first frame saves time and keeps the work coherent across every output.
Brand guidelines are the floor, not the ceiling
Following the brand system is the baseline. The real work is finding room within it to make each occasion feel distinct, and not just templated. Seasonal design is one of the few spaces where personality can show through without breaking consistency.
Minimal briefs means I had to set my own standards
When the only prompt is the occasion itself, I became the creative director, the art director, and the designer all at once. That meant defining what good looks like before I start, and holding myself to it every time.
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